The story we’re about to tell you, shows a face of Family Addiction that you probably don’t know, and has a deeper meaning than the mere “business” matter because it represents an opportunity for us to make sense of interrupted stories…
It all started in 2016 with the intention of building a puzzle in which fit the right pieces: one’s personality, one’s dreams, one’s goals and one’s technical-artistic skills.
The need to feel part of something bigger is the common thread that characterized Family Addiction right from the start, in a completely spontaneous way.
The connection that has been created between the members of the team resulted in a very solid “ecosystem”; after all, what is stronger than the concept: “unity is strength”?
We strongly believe that this is our own luck: the awareness that pursuing a goal together makes it happen faster and more solidly, in short: “all for one, one for all” … And, from this sharing of intentions, arises the urge of using the words:
FAMILY and ADDICTION
“Family” represents tolerance, a space where acceptance of other members always comes first.
Each one, with its mix of strengths and weaknesses, plays a role that is never marginal and, just like in a big family, can always count on others.
“Addiction” represents the other face of the coin. In short: whoever joins can no longer live without it!
In this project all the components are free to travel their own path, aware of having behind them a team that is always capable of supporting and advising where it is necessary to straighten the shot.
No matter who you are, there is no prejudice in this habitat, as we ourselves have been the target of the prejudices of others.
Strengthened by the solidity of the team, and aware of the goals achieved, the year 2021 represents for us the moment of transformation and change.
The hard work has brought us exactly to this moment and Family Addiction is in the midst of an upgrade phase that affects the short and long term.
The non-conformism that distinguishes us also influences audiovisual communication and pushes us towards “our way” of instilling ideas.
The decision to place the Mask at the top of the project underlines a precise meaning, in addition to the mere aesthetic one: “the mask is everyone and nobody”.
Our intention is showing you that the real star is Family Addiction; the community as the only protagonist.
This dichotomy represents respectively one and the other part of the mask which, when merging, create the coexistence of two opposite concepts: “The matte black that absorbs and the shiny mirror that reflects”.
Wearing the mask we want to tell our most stubborn desire to no longer wear any mask …A way to totally open ourselves and, at the same time, find ourselves.
We have told you about our philosophy, which influences not only professional ethics, but also our most intimate essence. We have shown you, without any veil, what we have been and what we have become.
Our ambitions do not stop, and 2022 will be a crucial year, full of huge surprises of which you will all be spectators and, if you wish, protagonists.
You will see some good ones… then don’t say we didn’t warn you!
